SportAccord announces them of 2011 convention

“Why Sport Matters” will be the conference theme of the ninth annual SportAccord Convention taking place in London next spring.

Leaders in business, government and sport from around the world will debate sport’s unique social and economic role during the global summit at the Park Plaza Westminster Bridge Hotel from April 3-8, 2011.

Conference participants will tackle provocative topics such as “What Sport Can Learn from the Banking Crisis” and “Are Sporting Heroes Dead?”

A discussion entitled “In the Hot Seat” will examine preparations for the 2012 Summer Olympic & Paralympic Games in London.

Also on the programme will be sessions on “Why Sport Matters to the Entertainment Industry” and Brazil’s new prominence as host nation of both the 2014 FIFA World Cup and the Games of the XXXI Olympiad.

More details about the programme will be announced in coming weeks.

“Our conference will be a dialogue on key trends for global sport and its stakeholders and partners,” said Anna Hellman, Executive Director of the SportAccord Convention.

“Our overall theme is ‘Why Sport Matters’ because sport really does matter more and more in so many areas of contemporary life, and its potential to contribute across the board is especially great in major cities such as London.”

More information can be found on the official Sport Accord website.