Kobe Bryant homophobic slurs prompts early announcement of NBA/GLSEN public service announcement

From ABC News:

The more "gay friendly" NBA has fined star player Kobe Bryant of the playoffs-bound Los Angeles Lakers $100,000 for what it calls "inexcusable" homophobic language used against a referee.

"The comment that I made, even though it was not meant as what it's perceived to be, is nonetheless wrong," Bryant said on ESPN radio. Bryant uttered the anti-gay slur, apparently directed to referee Bennie Adams, after he called a technical foul on Bryant during the third quarter of a Tuesday night game against the San Antonio Spurs. The incident was captured on camera.

The controversy comes at a time when the NBA was already planning a public service announcement campaign with the Gay, Lesbian and Straight Education Network (GLSEN) in order to present the league as being more "gay friendly." The announcement is set to air during the NBA Finals and part of the GLSEN's "Think Before You Speak" campaign about anti-gay language. Phoenix Suns player Grant Hill taped it the same day Bryant blasted the referee.

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