The new convention center will be largely underground occupying approximately the same space as the old one. What's really new?
The ceiling height of the old center was about 17 feet with pillars 30 feet on center, which just doesn't work compared to modern convention centers. The new facility will feature 235,000 square feet of Class A exhibit space with 30-foot ceilings and a minimal amount of pillars. The old facility only had two dock doors. Now we'll have 18 with easy accessibility to move trade shows through.
The other really nice thing we'll have is a 32,000-square-foot grand ballroom with 30-foot windows overlooking Lake Erie, Browns Stadium and the Rock Hall that will accommodate about 2,700 guests.
How do you sell convention space that won't be open for more than two years?
We have fantastic renderings of the facility. We're able to show people exactly what the meeting space is going to look like, but the real secret is selling the vision of what Cleveland is about.
Cleveland is a foodie town. Not every Midwest city has world class restaurants like Cleveland. People are amazed by East 4th Street, Tremont, and the Warehouse District. The new casino is another added amenity to offer our conventioneers, and we have an aquarium on the horizon. Then there's the ease of access getting into greater Cleveland. It's just 30 minutes from the luggage carousel at Hopkins to Downtown. Cleveland is also a very affordable destination.
Read in full HERE.
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