Inside the Games analyzes the report from the Interational Monetary Fund's Andrew Zimbalist. Some key extracts:"The indirect economic benefits generated by mega sporting events are potentially more important than the direct benefits, but are more difficult to quantify.
"One possible indirect benefit is the advertising effect of such events.
[...]
"In this sense, the intense media coverage before and during the Olympic Games or other big events is a form of advertising, possibly attracting tourists who would not have otherwise considered the city or region, and who may generate significant, broad, and long-lasting economic benefits."
[...]
He said: "Hosting an event like the Olympic Games or the World Cup can generate significant intangible benefits for the host city or region, whose residents are likely to derive appreciable pride and sense of community from hosting the event.
"Their homes are the focus of the world’s attention for a brief but intense period.
"The planning and work required to host the event take significant time and effort - much by volunteers - and engender a considerable local and national sense of accomplishment.
"These factors are both important and valuable, even though researchers find it difficult to place a dollar value on them."
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Read the article HERE. We note the report deals with events such as the Olympics or the football World Cup, and the most significant
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