They're seeing red at the Rock and Roll Hall of Fame and Museum.
"Real Red," to be exact. That's the name of the eye-popping shade of Sherwin-Williams paint that now adorns the entry to the Hall of Fame itself, on the museum's third floor.
The inner sanctum, where the signatures of inductees are etched in glass, used to have a minimalist white exterior. Some visitors ended up overlooking it.
"Surprisingly enough, people used to write to us all the time and go, 'You ought to have a Hall of Fame,' " says Terry Stewart, president and CEO of the not-for-profit institution.
"I thought, 'Oh, boy.' I hope they don't miss it now."
Fat chance. In addition to the fresh coat of paint, a red carpet and red signs have been installed to lead museumgoers to the Hall of Fame.
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