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| The manufacturer of Bud Light opposes sexism and homophobia. Ahem. |
A major sponsor of the Ultimate Fighting Championship mixed martial arts events has complained to organisers about homophobic comments made by competitors and staff. Drinks company Anheuser-Busch said in a statement: “We’ve communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act.”
The company, which owns Budweiser, said it “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”
As UFC continues to gain exposure in the US, Bud Light became a sponsor of the fights on pay-per-view and TV broadcasts, but according to Ad Age, the sponsor may take unspecified action if homophobic and sexist comments continue to be made.
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