More on Positively Cleveland:
Positively Cleveland is an award-winning, DMAI-accredited destination marketing organization. Tradeshow Week recognized our president, Dennis Roche, as one of the top CVB leaders in the nation in 2009. Recently we’ve also earned the 2009 Facilities and Destinations’ “Top Destination” award, Corporate and Incentive Travel magazine’s “Award of Excellence for Outstanding Service to the Meetings and Incentive Travel Industry,” Successful Meetings’ prestigious Pinnacle Award (for the 18th year in a row) and a 2010 Meetings and Conventions Gold Service Award. We promote the region to convention and meeting planners and to leisure travelers. Positively Cleveland was one of the first convention and visitors bureaus in business in the nation.
Research shows that tourist destinations depend heavily on marketing efforts. Positively Cleveland is the only organization that promotes the entire region to this audience. Our marketing efforts for leisure tourists mainly include public relations (story placement) and online advertising: web ads, social networking and search engine optimization. We also advertise in magazines that target specific audiences.
What does Positively Cleveland do?
Most of our own family members don’t totally understand what we do, so it’s okay if you’re a little confused. We do more than just bring conventions into the convention center. We also bring in meetings, tradeshows and conferences to outside venues like hotels and the I-X Center and help facilitate them—often offering registration or housing assistance, logistical help and other services free of charge. We pitch media on story ideas related to business and leisure tourism in Cleveland Plus. We bring motorcoaches and group tours to the area to experience our attractions. We provide valuable visitor information. We sponsor major events in the area…the list goes on and on. Here are just a few of the highlights:
Proactively work with the media and meeting planners to promote the Cleveland Plus area. This includes about 5,500 contacts and visits a year with associations, professional and corporate planners, transportation companies and travel, sports and food writers.
Book more than 250 meetings and conventions each year into various venues ranging from the I-X Center to individual hotels to the Convention Center, accounting for more than 200,000 room nights for local hotels. For every $1 Positively Cleveland spends selling conventions and meetings, we return $105 to the community.
Read more about Positively Cleveland and their strategic plan HERE.
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