Last spring just after GLSEN launched Changing the Game, our new sports project, I got an email from Edward Tylicki from Nike. Edward is a member of Nike’s LGBT and Friends Network. Edward sought me out as director for the Sports Project because he wanted to know how Nike could support Changing the Game. My initial reactions were complicated. On one hand, getting the support of a huge corporation like Nike was exciting and held enormous possibilities for helping us to get our message of safety, respect and inclusion in K-12 sports and physical education out there in a big way. On the other hand, I worried about what it would mean to accept the support of a company that had been targeted as a participant in taking advantage of “sweatshop” labor in their factories around the world. I have not bought anything with a swoosh on it for years in my own personal attempt to send Nike a message about this.
So, I did some homework. In addition to going to the internet to read more about this, when I finally met Edward at GLSEN’s Respect dinner in May, I asked him to talk about Nike’s current labor policy and practices and about how Nike responds to these criticisms. What I learned is that, over the last 10 years, Nike has taken some significant steps to monitor and correct the problems that labor advocates have been protesting. In addition, Nike has initiated a “better world” campaign to focus on their “eco-conscious, people- and planet-improving goals” and, most importantly, Nike is putting its money where its mouth is.
Keep reading HERE.
No comments:
Post a Comment