On Thursday, the closing day of the conference, I started with a session on mega-events, featuring French NGO “Sport et citoyenneté”, with Project Manager Marc-Olivier Neu speaking on “the organisation of mega sports events: a double-edged sword”, while Annie Sugier returned to the subject of the visibility of women's participation in such events.
Nikki Dryden (photo Play the Game) |
Lastly, Daniela Schaaf of the German Sport University spoke on the topic “Mega event – mega impact? How sports tournaments affect national advertising” with an analysis of the perhaps surprisingly large effect of major events on advertising, with an impact far beyond the official corporate sponsors of the event.
Jens Weinrich and Andrew Jennings (photo Play the Game) |
Jennings and De Gregorio (photo Play the Game) |
Harold Mayne-Nicholls and Ingrid Beutler (photo Play the Game) |
A more positive viewpoint on the positive impact of sport came from Harold Mayne-Nicholls, the former president of the Chilean football federation.
The next session for me was on disability, with a series of talks showing the impact of media portrayals on perception of disability in sport, and analyses of how various media treat the topic.
FIFA was back on the agenda in the afternoon, with a long intervention by Jérôme Champagne, an ally of Sepp Blatter, and FIFA's officer for international relations before being pushed out by Blatter who feared Champagne as a rival. I for one had difficulty listening to the recommendations of an accomplice to the Blatter regime who insisted on the great progress made during his time in the organization.
Also during this session were talks from Jean-Loup Chappelet, who spoke on the “governance of sport governance: The limits to autonomy”, analyzing the organization of bodies such as the IOC and FIFA, and from Anne Schwoebel of Transparency International Switzerland, who explained the lack of transparency of international sports organisations in Switzerland, the understanding host of so many such organizations.
The main outcome of the conference will be a declaration, the Cologne Consensus, which we will present as soon as the final draft is published.
The FGG thanks Play the Game for an outstanding conference and an opportunity to share the Gay Games movement with so many players in the world of international sport.
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