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| Billy Jean King is honored along with the eight other women who formed the Women's Professional Tour in 1973 during a ceremony at the Family Circle Cup tennis tournament in Charleston, S.C., last month. (Mic Smith / Associated Press / April 7, 2012) |
She's about as corporate as Bubba Watson. When she talks about her World Team Tennis, she isn't selling tickets, she's setting examples and embracing concepts.
"Let's say you talk to kids and they are playing lacrosse and tennis," she says. "They talk about lacrosse, and they talk about team. Tennis? They talk about their lesson. If they have to choose one or the other, they'll choose the team. They get a uniform. They get to be part of something with other kids. Tennis needs to stress teams. Get rid of the word 'lesson.' Call the teachers coaches, not tennis pros."
She was addressing the current sorry state of United States professional tennis.
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